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Client retention is not just about keeping your existing customers happy; it’s actually a powerful form of marketing in itself. In fact, it’s the most profitable version of marketing you can invest in. Think about it: by focusing on retaining your current clients, you’re not only nurturing long-term relationships and loyalty, but you’re also maximizing the lifetime value of those customers. And as we all know, repeat business and referrals are incredibly valuable for sustained growth and profita