We began with the idea that if the gear we make isn’t of the best quality, someone might get hurt. As our impact on the planet increased, we extended that thinking to how our products are made. If we don’t make the highest quality products, we’ll just be making more crap no one needs. That’s why we’ve never cared much for trends. Instead, we make gear that is multifunctional, repairable and timeless—because the longer it stays in play, the better for the earth. Built for years, not seasons. | Pa

Patagonia - Every tear tells a story. Sean and Nico’s...

WHAT'S THE NATURAL PROGRESSION?