What is the difference between contour and bronzer? Contour: Contour products are typically matte and are used to create shadows and define the shape of the face. Contouring involves using a shade darker than your natural skin tone to create the illusion of depth and dimension. It is commonly applied to the hollows of the cheeks, forehead , jawline, and sides of the nose to achieve a more sculpted look. Contouring can help create the appearance of sharper cheekbones, a slimmer nose, and a more d