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Want clients hooked? Here’s the secret. Client retention is tricky. You’ve got them once, but how do you keep them? Give them just enough, but never too much. ➔ Too much info, and they’ll move on. ➔ Too little, and they’ll get bored. ➔ Balance is everything. ➔ Curiosity is your friend. I’ve kept clients around for months, by showing them just enough of my “secret sauce.” They want more, they ask for more, and that’s the hook that keeps them coming back. Here’s how you do it— Don’t over-explain.

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Client retention is not just about keeping your existing customers happy; it’s actually a powerful form of marketing in itself. In fact, it’s the most profitable version of marketing you can invest in. Think about it: by focusing on retaining your current clients, you’re not only nurturing long-term relationships and loyalty, but you’re also maximizing the lifetime value of those customers. And as we all know, repeat business and referrals are incredibly valuable for sustained growth and profita