Hook & Loop vs Velcro. One of our most favorite things at Dani Designs Co are hook and loop strips. They are what differentiate our company from many other curtain companies.Velcro is a brand name. Hook and Loop is the generic name. The hook is the hard side and the loop is the soft side. We have both sew-on and adhesive hook and loop. We are grateful to George de Mestral for designing it in 1941–One of the greatest inventions ever, in our opinion. 😊 Thanks George! | Danidesignsco