2024年7月16日 · Price skimming is a strategy where a company introduces a new or innovative product at a high price to maximize revenue from customers willing to pay a premium.

Price skimming is the pricing strategy in which a business sets a high initial price for a new product and then gradually lowers it over time. Apple's iPhone pricing strategy, for instance, demonstrates classic price skimming, starting high with each new release, and lowering prices as newer models emerge.

Price skimming, also known as skim pricing, is a pricing strategy in which a firm charges a high initial price and then gradually lowers the price to attract more price-sensitive customers. The pricing strategy is usually used by a first mover who faces little to no competition.

2022年7月12日 · A price skimming strategy means charging the highest price at the beginning of a product’s life cycle, and lowering the price as competitors introduce alternatives. This approach allows companies to recover development and marketing expenses by capitalizing on different market segments.

2023年7月25日 · Price skimming is a strategy used for product pricing in which the company charges the highest possible price initially and then eventually brings down the price over time for targeting more price-sensitive customers.

2024年1月15日 · Price skimming is a strategy where a company starts by setting a high price for a new product and then gradually lowers it. The idea is to make the most profit initially from customers who are willing to pay more for something new.

Price skimming refers to a pricing strategy where the producers sell new, innovative, or improvised products or services at a high price for a short period targeting high-end customers and subsequently, reduces the price to tap remaining market segments.