In 1966, the Justice Department ordered Humble to "cease and desist" from using the Esso brand at stations in several Southeastern states following protests from Standard Oil of Kentucky (a Standard Oil of California subsidiary by that time and in the process of rebranding the Kyso stations as Chevron). By 1967, stations in each of those states ...

2016年5月25日 · Humble and Esso brand gasoline were available at a Houston Humble station in 1937. This World War II billboard promoted Humble's contributions to the war effort. Oil companies fulfill a key...

[3] [4] In 1972, the name Esso was largely replaced in the U.S. by the Exxon brand after the Standard Oil of New Jersey bought Humble Oil, while the Esso name remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, while the Exxon brand is used only in the United States ...

Enco was a secondary retail brand name for products of the Humble Oil Corporation (which had been acquired by Standard Oil of New Jersey in 1959) in certain parts of the United States from 1960 to 1977.

The Humble brand was used by Standard Oil until 1973, when the company rebranded nationwide as Exxon and discontinued Humble, along with its other brands Esso and Enco. In Orange County, several Esso branded service stations and automobile dealerships utilized Humble Oil products until 1972-1973, when they became Exxon customers.

The Enco brand was introduced by Humble in 1960 at stations in Ohio but was soon blackballed after Standard Oil of Ohio (Sohio) protested that Enco (Humble's acronym for "ENergy COmpany") sounded and looked too much like Esso as it shared the same oval logo with blue border and red letters with the two middle letters the only difference.

1972年5月22日 · It is used by Standard Oil Co. (New Jersey) in foreign countries and many parts of the U.S., where Esso is the trademark of the domestic operating arm, Humble Oil and Refining Co. Trouble...

2022年10月6日 · Happy the Esso Oil Drop Man was a well known mascot of the Esso brand (as well as the Enco and Humble Oil brands) from the 1940s to 1960s. Named "Happy", the "cheerful symbol" of Esso's popular advertising slogan "Happy Motoring", was first introduced in Esso's Danish advertising campaigns during World War II.

In order to create a unified brand, the company rebranded all its U.S. service stations along with its gasoline and other petroleum products from Esso and Enco (Humble in Ohio) to Exxon nationwide during the summer and fall of 1972 following the successful test marketing of the Exxon brand and logo in late 1971 and early 1972 at rebranded Enco ...

The Humble Oil Company was founded in 1911, as a producer of oil. The company remained independent until competitor Esso acquired a 50% stake in the company. Esso would fully acquire the Humble brand in 1959, continuing to operate it as a seperate subsidairy.