Marketing Management: What Is It and Why Does It Matter?
2024年8月1日 · Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company’s reputation, and improving customer interactions. Some essential marketing functions of marketing management include managing, analyzing, and aligning with a company’s larger business goals.
Developing a Winning Marketing Strategy - Coursera
We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers.
Marketing Management: What Is It and Why Does It Matter?
2024年11月5日 · Marketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. It ensures a company's profitability by gaining new customers, expanding its customer base, building its reputation, and improving customer interactions.
What Does a Marketing Manager Do? A Guide - Coursera
2024年6月20日 · What is marketing management? Marketing managers organize and manage marketing campaigns to raise awareness of and generate demand for products and services. This broad definition can encompass a wide variety of activities including: Designing, managing, and evaluating marketing campaigns. Directing social media engagement strategy
What Can I Do with a Business Management Degree? Skills
2023年11月29日 · A business administration degree program typically concentrates on business functions like marketing and finance. With a business management degree, you may seek a management position in business, including business analyst, human resources manager, or operations manager.
Best Business Management Courses Online with Certificates [2024] …
Transform you career with Coursera's online Business Management courses. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Join today!
Marketing Strategy: What It Is and How to Create One
2024年10月3日 · While it may be tempting to hash out a marketing plan right away, thinking about the marketing strategy first can improve your product's success and give you a competitive advantage. Learn what marketing strategy is, why it matters, different types, …
Best Business Courses Online [2024] | Coursera
Marketing courses teach strategies for influencing customer behavior throughout the customer lifecycle. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals. ...
Best Marketing Management Courses Online with Certificates …
Transform you career with Coursera's online Marketing Management courses. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Join today!
What Is a Business Management Degree and What Can You Do
2023年11月29日 · With a bachelor’s degree in business management, you may qualify for more entry-level roles, such as human resources specialist, marketing specialist, business analyst, or financial analyst.