2024年7月1日 · 2.盒马鲜生 (Hema Xiansheng), established in 2015, opened its first store in January 2016 and is recognized as a pioneer in Alibaba's new retail model. 3. The brand's in-house brand,盒肆物马鲜生 (Hema Workshop), has collaborated with popular youth brands like Heytea and Nayuki, infusing traditional Chinese snacks like green bean ...