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Social Samosa unveils Social Media Content Calendar 2025
2025年1月6日 · This curated calendar features key events, birthdays, and special occasions, helping social media managers and brands plan impactful campaigns with ease.
Maha Kumbh Mela 2025: How brands are making it more …
2025年1月14日 · The streets of Prayagraj come alive during the Maha Kumbh Mela, where every corner brims with the hum of devotion and the vibrant energy of millions of attendees. Banners and billboards line the pathways, each vying for attention, showcasing products and services to a sea of pilgrims. The air is ...
Britannia’s OOH campaign shapes itself with nature
2025年1月13日 · The billboards literally take the shape of the trees around them. This approach visually and metaphorically shows, in numbers, Britannia’s commitment to sustainability, highlighting its Environmental, Social, and Governance (ESG) initiatives.
Threads | Social Samosa
2025年1月27日 · Threads adds dedicated media tab to display photos and videos. The update, announced by Threads chief Adam Mosseri, will allow users to view all photos and videos posted by an account in a separate section.
Threads adds dedicated media tab to display photos and videos
2025年1月31日 · Threads is adding a dedicated 'Media' tab to user profiles, a feature aimed at enhancing content discovery on the platform. The update, announced by Threads chief Adam Mosseri, will allow users to view all photos and videos posted by an account in a separate section. This brings Threads in line with competitors such as …
Sintex appoints Sudeep Chawla as CMO - socialsamosa.com
2025年1月22日 · Sintex, part of Welspun World, has announced the appointment of Sudeep Chawla as the Chief Marketing Officer. With nearly two decades of experience in sales and marketing roles at organizations like Cadbury/Mondelez and Pidilite, Chawla brings a wealth of expertise in brand-building across both B2C and B2B spaces. Expressing his excitement about this new role, Sudeep Chawlashared, “It is ...
Case Study: How Kurkure tapped into regional influencers
2024年12月27日 · Kurkure’s UP ka No.1 Taste campaign celebrated the brand’s connection with Uttar Pradesh, highlighting the state's authentic flavours that resonate with local tastes. By leveraging regional pride and cultural heritage, the campaign aimed at showcasing the state’s traditions. Here's a case study on what the brand did.
How brands can make sustainability count in 2025
2025年1月9日 · A single ad campaign can emit up to 70 tons of CO2 equivalent, the same as the annual carbon emissions of seven people combined. This staggering statistic isn’t just a number; it’s a reflection of the advertising industry’s growing environmental debt.
Case Study: How TATA AIA made life insurance a wedding must …
2024年12月4日 · TATA AIA’s ‘Karlo Shaadi Ki Poori Taiyaari’ campaign leveraged the wedding season to promote life insurance as an essential part of marital preparations, aligning with the brand’s Har Waqt Ke Liye Taiyaar proposition.The campaign, executed by Admatazz, targeted wedding shoppers near high-traffic jewellery stores, designer boutiques, and related retail outlets.
How brands welcomed 2025 with fresh creatives - socialsamosa.com
As the calendar turns to 2025, it’s a time of fresh beginnings, resolutions, and celebrations that reflect the spirit of the new year. For many, it’s about setting aspirations and indulging in traditions--whether it’s a grand party, a quiet night in, or …