Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
Inside the legend of Geico’s 25-year-old Gecko mascot
Jan 22, 2024 · Ahead of Super Bowl LVIII on February 11, insurance company Geico will release a 15-minute documentary called Legend of the Lizard about its 25-year-old mascot, the Gecko. To drum up interest, Geico tapped another mascot, the Caveman, in a number of spots that have aired throughout the NFL postseason.
One week, one brand, two ads slammed for racism. Why are we …
Oct 11, 2024 · Two separate Heinz campaigns made by different agency partners have received backlash this week for seemingly reflecting racist stereotypes. One, an out-of-home ad for Heinz pasta sauces created by VML and running in London, depicts newlyweds sitting in between their parents — a white husband with both his parents present, but his Black wife only accompanied …
Seven inspiring ads that smash female stereotypes
With brands like Gillette tapping into #MeToo and the adland watchdog’s ban on damaging gender stereotyping ads coming into effect on 14 June, could 2019 mark a turning point towards ads that embrace female empowerment?
Find out more | Campaign US
Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of professional creative services, with a particular focus on the United States. We serve as a resource to creative ...
Smyle Group acquired by global agency collective | Campaign US
Jul 4, 2024 · The Human Network would not confirm how much the acquisition was worth. Smyle Group has 250 employees and its clients include Spotify. Thomas-Smith confirmed to Campaign there would not be any redundancies as a result of the acquisition.
Movers & Shakers, news in brief | Campaign US
People moves, promotions, new hires and more. Campaign US joins the best creative minds and thought leaders. Be part of the conversation.
Progressive’s Dr. Rick is a guest on ‘Hot Ones’ in new campaign
Oct 3, 2024 · To generate earned media, the brand is giving content creators a “a surprise-and-delight gift that is tied to a lot of what you will see in the Hot Ones episode as a way for them to enjoy the experience but also spread the word about the episode,” Balogun said.. Progressive’s internal creative team worked with the First We Feast marketers on the campaign.
Watch: Nike ad effectively illustrates the post-marathon struggle …
Oct 15, 2024 · For viewers who haven’t felt the unique pain of walking down stairs after running a marathon, they’re clued in to the inspiration behind the creative about 20 seconds into the 30-second ad, when a man in a yellow taxi looks curiously out his window at one person ungracefully making his way down the stairs.
Unilever announces result of global media review with six rivals ...
Sep 30, 2024 · Global review kicked off in January.. From Campaign US. Unilever has reappointed WPP’s Mindshare to its media account in the US and UK but has shaken up its agency arrangements in a number of other markets, including Canada and parts of …