Lessons from 20 years of Dove’s Campaign for Real Beauty
2024年4月9日 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from …
Inside the legend of Geico’s 25-year-old Gecko mascot
2024年1月22日 · Ahead of Super Bowl LVIII on February 11, insurance company Geico will release a 15-minute documentary called Legend of the Lizard about its 25-year-old mascot, …
One week, one brand, two ads slammed for racism. Why are we …
2024年10月11日 · Two separate Heinz campaigns made by different agency partners have received backlash this week for seemingly reflecting racist stereotypes. One, an out-of-home …
Seven inspiring ads that smash female stereotypes
With brands like Gillette tapping into #MeToo and the adland watchdog’s ban on damaging gender stereotyping ads coming into effect on 14 June, could 2019 mark a turning point …
Find out more | Campaign US
Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of …
Smyle Group acquired by global agency collective | Campaign US
2024年7月4日 · The Human Network would not confirm how much the acquisition was worth. Smyle Group has 250 employees and its clients include Spotify. Thomas-Smith confirmed to …
Movers & Shakers, news in brief | Campaign US
People moves, promotions, new hires and more. Campaign US joins the best creative minds and thought leaders. Be part of the conversation.
Progressive’s Dr. Rick is a guest on ‘Hot Ones’ in new campaign
2024年10月3日 · To generate earned media, the brand is giving content creators a “a surprise-and-delight gift that is tied to a lot of what you will see in the Hot Ones episode as a way for …
Watch: Nike ad effectively illustrates the post-marathon struggle …
2024年10月15日 · For viewers who haven’t felt the unique pain of walking down stairs after running a marathon, they’re clued in to the inspiration behind the creative about 20 seconds …
Unilever announces result of global media review with six rivals ...
2024年9月30日 · Global review kicked off in January.. From Campaign US. Unilever has reappointed WPP’s Mindshare to its media account in the US and UK but has shaken up its …