The Good-Better-Best Approach to Pricing - Harvard Business …
The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy. Key steps include identifying ...
Pricing strategy - HBR - Harvard Business Review
2020年7月15日 · The fastest and most effective way for a company to realize its maximum profit is to get its pricing right. The right price can boost profit faster than increasing volume will; the wrong price can ...
A Short Guide to Pricing Your Services as a Consultant or Coach
2019年8月23日 · The coaches and consultants that succeed are those who you get pricing right. There are five key pricing strategies you can use: hourly billing, retainer agreements, productized services, value ...
A Quick Guide to Value-Based Pricing - Harvard Business Review
2016年8月9日 · In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...
Pricing Policies for New Products - Harvard Business Review
HBR first published this article in November 1950 as a practical guide to the problems involved in pricing new products. Particularly in the early stages of competition, it is necessary to ...
Dynamic Pricing Doesn’t Have to Alienate Your Customers
2024年5月9日 · Dynamic pricing, the practice of varying prices in response to shifting market conditions, has been in the news a lot recently, and not exactly for good reasons.
Precision Pricing When Inflation Is Rising - Harvard Business Review
2022年2月4日 · Precision pricing — which is highly targeted and enables managers to base prices on each product’s true, current costs and each customer’s true, current profitability — is custom-designed ...
Pricing and the Psychology of Consumption - Harvard Business …
Here’s how pricing and consumption work: Customers who use paid-for products tend to buy them again. Consumption matters to any business relying on customer satisfaction to generate positive ...
How to Build a Better Pricing Strategy - Harvard Business Review
May 01, 2023. With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah ...
How Customers Perceive a Price Is as Important as the Price Itself
2017年1月3日 · Read more on Pricing strategy or related topics Sales and marketing and Customer experience Sandeep Heda is a partner with Bain & Company’s Customer Strategy & Marketing and Retail practices ...