Why Is AI so Important and How Is It Changing the World?
You've heard of AI and all the wonderful—and sometimes scary—possibilities. But, unlike sci-fi apocalyptic movies, AI isn't out to destroy humanity. Let's take a look at the challenges and opportunities we face as AI meets Design. In AI and design, we have two core aspects: "Designing for AI ...
Personas – A Simple Introduction | IxDF - The Interaction Design ...
Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. Creating ...
What Is World Teachers’ Day and Why Should We Celebrate It?
Education truly is our most powerful tool, and that’s why it’s so important to celebrate World Teachers’ Day. Teachers facilitate learning, spread knowledge and push us to be curious and excel—they deserve to be acknowledged, thanked and …
What is Design Thinking and Why Is It So Popular? | IxDF
Before you incorporate design thinking into your own workflows, you need to know what it is and why it’s so popular. Here, we’ll cut to the chase and tell you what design thinking is all about and why it’s so in demand. What is Design Thinking? Design thinking is an iterative and non-linear process that contains five phases: 1. Empathize ...
What are 5 Whys — updated 2024 | IxDF - The Interaction Design …
The 5 Whys method is an iterative interrogative technique pioneered at Toyota Motor Corporation in the 1930s to explore the cause-and-effect relationships underlying a specific problem. By working back the cause of one effect to another up to five times, designers can expose root causes and explore ...
What is Quantitative Research? — updated 2024 | IxDF
The “why” – to get behind how users approach their problems in their world. Methods. Highly structured (e.g., surveys) – to gather data about what users do & find patterns in large user groups. Loosely structured (e.g., contextual inquiries) – to learn why users behave how they do & explore their opinions. Number of Representative Users
Physiological Needs: Maslow's Hierarchy of Needs | IxDF
At the base of Maslow's hierarchy of human needs we find the physiological level, which encompasses the basic, yet self-preserving needs, such as sleep, water, and shelter. The ability to work our way further up the hierarchy, to satisfy our more complex needs, is …
User Research: What It Is and Why You Should Do It
Which method you choose depends on what you want to achieve as well as a number of practical concerns, such as what type of project you are working on, your budget and your time constraints. With that in mind, let’s look at some different reasons for why you should involve users in your design process. Three Good Reasons for Doing User Research
An Introduction to Usability | IxDF - The Interaction Design …
A mental model is simply a representation of something in the real world and how it is done from the user’s perspective. It’s why virtual buttons look a lot like real buttons – we know that we push buttons. The form elicits the appropriate action in the user, hence making it easy to learn. Utility + Usability = Usefulness
Understand the “Why” of User Behavior to Design Better
When you conduct user interviews, you can begin with a question and then ask “why” successive times based on the participants’ responses. At first, it may seem awkward to repeatedly ask “why”. With practice, you will feel comfortable. The underlying reasons why people act in certain ways can often be deeply personal and/or emotional.