Share a Coke - Wikipedia
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [ 1 ]
Share a Coke: How Did Coca Cola's Marketing Campaign Capture ...
2024年7月30日 · In an age where digital marketing campaigns come & go, Coca-Cola’s “Share a Coke” campaign has stood the test of time. Launched in Australia in 2011, the campaign replaced the iconic Coca-Cola logo with popular names, creating …
How a Groundbreaking Campaign Got Its Start "Down Under"
2014年9月25日 · The resulting campaign, known internally as “Project Connect” based on its ambition to both strengthen the brand’s bond with Australia’s young adults – and inspire shared moments of happiness in the real and virtual worlds – became known as “Share a Coke.”
Branding Case Study : Success of Share A Coke Campaign
2023年6月9日 · Results and Impact: The Share a Coke campaign had a profound impact on Coca-Cola’s brand perception and sales. The campaign generated significant media coverage, with millions of impressions on social media.
An Overview of Coca-Cola’s Share a Coke Campaign: What …
2024年2月9日 · The 'Share a Coke' campaign has not only etched its place in marketing history books but also in people's hearts. Its legacy raises an echoing question: How can other brands create a symphony of individual experiences that resonate collectively?
The Story Behind Coca-Cola’s ‘Share a Coke’ Campaign
2024年1月13日 · In the realm of marketing brilliance, few campaigns shine as brightly as Coca-Cola’s “Share a Coke.” Launched in 2011, this innovative initiative transformed the traditional soda bottle into a...
"Share A Coke" A Look Back At Coca-Cola's Iconic Campaign
Coca-Cola's "Share a Coke" campaign was a global success that used personalization to connect with consumers and revive sales.
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