Pop City: Korean Popular Culture and the Selling of Place by Youjeong Oh. Ithaca, NY: Cornell University Press, 2018. 238 pp. 4 halftones. $42.95 (cloth). Hallyu scholarship of the past three decades has traced the elongated K-pre xed list of made-in-Korea products, including K-pop, K-drama, K-beauty, K-fashion, K-culture, and even K-food.