About your account organization - Google Ads Help
Google Ads is organized into three layers: account, campaigns, and ad groups. Your account is associated with a unique email address, password, and billing information. Your campaigns have their own budget and settings that determine where your ads appear.
The ABCs of Account Structure - Google Ads Help
Your account structure is critical to maximize Google AI's potential in your Search ads campaigns. Simpler structures with consolidated, tightly-themed setups unlock better performance, easier campaign management, clearer trends, and fewer errors.
Organize your account with ad groups - Google Ads Help
A common method for organizing a Google Ads account is to organize with a category or business goal in mind. For many businesses, the way your website is structured is a good place to start, where each ad group representing a different page or category on your site.
Account, campaign, and ad group performance - Google Ads Help
When you're familiar with the structure of your Google Ads account, you can view and customize the data in your statistics table, and download reports to monitor campaign, ad group, ad, or keyword performance.
Account setup best practices - Google Ads Help
Understand what system has your best source of truth and import that data into Google Ads to utilize auction-time bidding. You can improve your measurement practices with the following:
8 steps to prepare your campaign for success - Google Ads Help
This article helps you get a sense of the key considerations in setting up a successful Google Ads campaign. These features work together to help you design and manage campaigns that further your specific advertising goals. You can use this quick start guide as you prepare to …
Google Ads Best Practices
AI-powered ads: Multiply your business results with the AI Essentials. Creative Performance. Search: Create effective Search ads. Reaching the right customers on Search. The ABCs of Account Structure. Display: Optimize your Display campaigns. Demand Gen: Extend your social strategy and generate and convert demand. Creative Excellence Guide for ...
Create a Search campaign - Google Ads Help
The content below pertains to Google Ads users who have already created, and logged into, their Google Ads account. Search campaigns allow you to place ads across Google's vast network of search results .
About structured snippet assets - Google Ads Help
Google Ads algorithmically decides the best header or combination of headers to show, so it’s best to add as many headers as possible that are relevant to your business. Here's an example of how an ad with structured snippets might appear on a computer:
Google Ads Best Practices
We want to help your business grow. The insights and tips within these guides form the foundation for successful Google Ads campaigns. They are based on Google’s internal data and have been vetted by the people who built Google Ads.