Behavior Model
The Fogg Behavior Model is universal. It applies to human behavior for people of all ages and in all cultures. With the Fogg Behavior Model as the cornerstone, Dr. Fogg created a new way to …
Behavior Model
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least …
Motivation | behaviormodel - Fogg Behavior Model
My Behavior Model highlights three Core Motivators: Sensation, Anticipation, and Belonging. Each of these has two sides: pleasure/pain, hope/fear, acceptance/rejection. The Core …
Ability | behaviormodel - Fogg Behavior Model
The Fogg Behavior Model has three main elements, one of which is Ability. In order to perform a target behavior, a person must have the ability to do so. That seems obvious, of course.
Learn Behavior Design - behaviormodel
You have two options for learning Fogg Behavior Design: (1) an online course or (2) live training with BJ Fogg on Zoom. With the online course, you can learn Fogg Behavior Design at your …
Prompts | behaviormodel - Fogg Behavior Model
The Fogg Behavior Model names three types of Prompts: Facilitator, Signal, and Spark. Those designing to influence behavior should use the Prompt type that matches their target user’s …
Teach | behaviormodel - Fogg Behavior Model
In my book, Tiny Habits: The Small Changes that Change Everything, I share the script for how to teach the Fogg Behavior Model. In this short video, you can see me teach the model in two …
Graphics | behaviormodel - Fogg Behavior Model
Creating models and methods in Behavior Design has been my life’s work over the past 20 years. Now, people from all over the world contact me for permission to reference my graphics. To …
References | behaviormodel - Fogg Behavior Model
Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and …