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15 小时
FT’s Fiona Spooner on structuring the marketing team around the customer and their journey
The media brand’s managing director of consumer revenue tells Tim Healey why building an emotional connection with the ...
9 小时
Hidden Valley Ranch debuts holiday cards packed with real ranch dressing
For holiday shoppers eager to add a little zest to their celebrations, Hidden Valley Ranch offers a stocking stuffer that can ...
18 小时
After all the Jaguar furore, here are 5 classic car ads that do it right
The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...
11 小时
Judge unlikely to embrace US government’s push to require Chrome divestiture, experts say
In a landmark decision in August, a federal judge ruled that Google operates an illegal monopoly via its search business. The ...
20 小时
Ad of the Day: A chimpanzee sings opera to show 3 billion years of Earth in 3 minutes
The spot is for Royal Ontario Museum, comes from the ad agency Broken Heart Love Affair, and showcases natural history from a ...
Opinion
23 小时
Opinion
Marketers should consider these ethical concerns when using AI
By incorporating AI into your marketing mix, you could be risking your team’s, company’s, or customers’ sensitive data. Using ...
19 小时
Travel advertising’s evolution: Travel Texas, Hyatt & Best Western build loyalty with DOOH
Travel advertisers have always been masters of performance marketing. As someone who has worked in digital advertising for ...
1 天
Matthew McConaughey helps Dick’s Sporting Goods spread holiday cheer across Texas
A star-studded campaign starring Simone Biles, Dak Prescott and other famous athletes transforms retail stores into winter ...
3 天
Diversified full-funnel partnerships are the real MVP of BFCM
A diverse mix of partners is essential to a successful BFCM strategy. Brands should already have optimized and diversified ...
3 天
Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big ideas
At this year’s Web Summit, amidst the deafening hum of innovation and the clink of countless startup coffee cups, a ...
4 天
How are agencies making their creative and strategic awards work in their favor?
The Drum Awards Festival is over for another year. Over the last two weeks, The Drum has handed out Gold, Silver and Bronze ...
3 天
Legends bring a new type of football home for fans & brands as Baller League hits UK
UK football fans are set for a game-changing development as a dynamic new football league competition – Baller League – ...
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