The shift comes as Apple grapples with plunging iPhone sales, prompting a bold pivot to bring Apple News ad sales in-house. The big question: what’s in it for publishers?
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive ...
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an electric-only brand. The launch included images and a short film, “Copy ...
Briton plans to stay involved in marketing and communications world.
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Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with ...
Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with rethinking talent, creativity, and the restrictive structures holding them back.
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...
Between 2018 and 2022, Uniqlo has consistently claimed its spot among the top five retailers in the women’s clothing category ...
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining ...
Nike has launched a campaign created by Wieden & Kennedy London to celebrate tennis star Rafael Nadal as he competes in the ...