Pop Mart is launching its new “Unleash Your Inner Athlete” campaign with an online activation on its website.

Barbie is honoring trailblazer Rita Moreno with a doll in The Barbie Tribute Collection. The Puerto Rican actress is the ...

This collectible Barbie doll is a tribute to award-winning actress, singer, dancer, and activist Rita Moreno. Moreno is the ...

Geoffrey the Giraffe is going Hollywood. Toys “R Us is working with Fox Alternative Entertainment to develop an unscripted competition series called Toys “R” Us Family Faceoff. According to Deadline, ...

Sometimes I feel like a broken record. As the toy industry and its retail partners reach the halfway point of the fourth quarter and head toward the holiday homestretch, certain terms like “duality” ...

Build-A-Bear Workshop is known for its licensed collaborations, and this is the most mouth-watering partnership yet. The plush -experience brand teamed up with the Kentucky Fried Chicken ( KFC) ...

Build-A-Bear joins Kentucky Fried Chicken (KFC) for a mouth-drooling collab. This gift set includes the bear and a set of KFC accessories for your new cuddly friend! A plush piece of fried chicken, a ...

For the first time in the company’s 144-year history, shoppers can now add an exclusive FAO Schwarz ear tag to their Steiff ...

UK-based toy retailer The Entertainer (The Toy Shop) has released a guide to help shoppers understand exactly what kids are ...

Steve Markey will lead sales and marketing at AMAV as Vice President of Sales and Marketing North America. In his new role, ...

It is officially the second week of Dinsey’s Star Wars Gift the Galaxy Campaign, and this week’s theme takes fans back to the ...

Like Santa Claus, Melissa & Doug is comin’ to town with a sleigh filled toys. Our toys, including our pretend play sets, arts and crafts kits, and puzzles, are thoughtfully crafted for durability and ...