Using Shorthand, RELX achieved a tenfold increase in reads for their internal communications — and saw employee NPS soar by 20 percentage points. After twelve months with Shorthand, Bonhams has ...
Feature articles are becoming an increasingly visual form, especially on the web. With articles like these from news outlets like the BBC and Stuff, we can see why: the impact on the reader can be ...
But photo essays have changed. Over the last decade, web publishing technologies — including web browsers and file formats — have improved by leaps and bounds. A good photo essays today is more than a ...
Ever opened a webpage and found an impenetrable wall of text waiting for you? It’s overwhelming and visually exhausting — not to mention boring. Content marketing professionals and publishers alike ...
The not-at-all unique story of how we increased Shorthand’s blog traffic by 10x in 8 months — and what went wrong along the way. The biggest threat to success in content marketing is short-term ...
Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...
Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...
The rapid adoption of ChatGPT led to (or at least unearthed) a sea of generative AI tools designed to help us with everything from manual research to SEO optimisation to bonafide knowledge work. But ...
A significant amount of the world wide web is clumsily designed, hard to navigate, and excludes people based on their abilities or identity. But that doesn’t mean that the case is hopeless. When I ...