Jeep’s off-and-on Super Bowl strategy is back on for 2025. The Stellantis brand will run an ad in the Feb. 9 game on Fox, a ...

Amp insiders weigh in on how a second Trump presidency could impact trade, data privacy, regulation, consumer trust and more.

Following the $6.2 million sale of Italian artist Maurizio Cattelan’s concept art last week, brands felt inspired to pursue ...

AI is transforming how the advertising industry works, allowing data-driven insights to help push human creativity to new heights.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...

The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...

With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed to broader initiatives, Lanfranco said. “It’s more of that work and less ...