president of LOGO.com and an expert in logo design and marketing strategy. The Coca Cola logo may seem like just a stylish version of the company name, but the extended tail of the 'C' is thought ...
It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time, whilst heroing the white of the iconic Coca-Cola red and white for ...
Coca-Cola commissioned the bottle design as a piece of defensive marketing, but began promoting the shape as much as the logo and product. Even after plastic replaced glass as the standard means ...
where people from all over the world became familiar with the Coca-Cola logo, which appeared on everything from hats and bulletins to the walls of the city streets. Coca-Cola quickly became ...