Replacing players with virtual avatars was partly a necessity due to exclusive media rights deals. But beyond that, it ...

The Australian Open's animated tennis livestreams are making a splash. U.S. leagues have used similar technology to put ...

The Australian Open don’t own all of their broadcasting rights (fairly common), so they’re live-streaming a Wii Tennis-like ...

The channel's "AO Animated" coverage looks more like a Wii Sports tennis match than a real one ... Although AO Animated was introduced last year, it has only recently become a major talking point ...

Tennis fans worldwide ... so they’re live-streaming a Wii Tennis-like version of the matches on YouTube - love this 😂 Michael McCann, the director of the Sports and Entertainment Law ...

The channel's“AO Animated” coverage looks more like a Wii Sports tennis match than a ... it has only recently become a major talking point among tennis fans. Many learned about the animated ...

The Australian Open don’t own all of their broadcasting rights (fairly common), so they’re live-streaming a Wii Tennis-like version of the matches on YouTube - love this 😂 Michael McCann, the ...