Multi-channel marketing means deciding on what mix of channels will have the biggest impact, and understanding how each of these routes is going to contribute to your brand promotion.

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy ...

They’ll question your ethics. RA: What challenges do you face in implementing a multi-channel marketing approach? BT: Dogma is the biggest challenge faced within the industry. There’s a lot of ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...