According to Gomez, the main advantage of using IQOS is that it produces no smoke, no ash and has less smell, eliminating the typical tobacco odor. “Based on several scientific studies and ...

Today, PMI celebrates a significant milestone in its journey: the 10th anniversary of the IQOS heated tobacco device, a ...

Kennedy said IQOS does not and will not market to anyone younger than 21, adding that its research shows nearly 0% of ...

Quitting tobacco-use completely is still the healthiest option, say health experts. A spokesman for Philip Morris Limited, which makes IQOS, said: "We are encouraged by today's statement of the UK ...

Note: The data shows Philip Morris International's adjusted market share for heated tobacco units (HTUs). PMI says this is defined as the total in-market sales volume for PMI HTUs as a percentage ...

As we mark the 10th anniversary of IQOS, Philip Morris International's (PMI) flagship smoke-free product, we celebrate a ...

The company announced its smoke-free vision in 2016; last year, its IQOS brand surpassed Marlboro in terms of revenue in Q4.

Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough ...