The more common sight now is of half-empty pubs and bars along the neon-lit alley and streets, a telling sign of a sharp shift in South Korea’s once-notorious drinking culture. That change has ...

Squid Game's second season is the latest instalment of Korean culture's economic success story – so what's the secret?

More recently, the 2024 song APT from South Korean singer Rosé and American singer-songwriter Bruno Mars, inspired by Korean drinking culture, has been streamed more than 823 million times.