Marketing psychology is the study of how people’s thoughts, feelings, and behaviors influence their buying choices. It helps ...

PETALING JAYA: Astro Malaysia Holdings Bhd ’s medium-term prospects remain lacklustre, as the group continues to navigate macroeconomic headwinds and shifting consumer behaviours. Citing ongoing ...

Artificial intelligence is an ever-changing industry with a grasp on social media platforms, news outlets, and almost all aspects of internet culture. It’s a common misconception that chatbots and AI ...

Core inflation (excluding food and energy) increased 2.3 per cent on an annual basis, the weakest increase so far this year. The Index of Consumer Confidence is based on the Conference Board’s survey ...

Read on to find out! Consumer behaviour refers to the study of how individuals, groups or organisations select, purchase and use products or services to satisfy their needs and desires. It encompasses ...

The Conference Board’s Consumer Confidence Index increased in November 2024 to 111.7, the highest level since July 2023. The surge in confidence followed a swift and decisive outcome to the U.S ...

(TJX), E.l.f. Beauty (ELF), Home Depot (HD) and Walmart (WMT) to raise their year-end forecasts even as executives highlighted signs of consumer strain ... people were buying a lot," said Bernie ...

brand image and brand personality and how brands target and communicate their brand message to consumers across multiple channels. You will evaluate brand performance for a fashion business operating ...

The comment on the Consumer Financial Protection Bureau (CFPB) follows Musk’s recent appointment to a government efficiency role, further amplifying the influence of the world’s richest man ...