Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker ...

The Inside the NBA crew provided another classic moment at halftime of the NBA Cup quarterfinal between the Milwaukee Bucks ...

Rather than focusing breeding goals on being heavily terminal or primarily maternal, sexed semen allows commercial herds of ...

Mobile games have traditionally turned to programmatic advertising partners for their effectiveness in achieving ...

As the Livermore Valley Joint Unified School District transitions away from at-large elections, it is set to host its fifth and final public hearing this month to select a by-trustee area map.

When you want to reach the right people at the right time, targeted marketing delivers. Speaking directly to your ideal customer's needs and interests is what makes a lasting impact ...

Personalization goes beyond inserting a subscriber’s name into an email. It means segmenting your audience and customizing ...

Diagnosing cancer and managing a patient’s respective treatment path requires a precise segmentation of the affected ...

When you can't clearly see what's happening in your hybrid and cloud environments, you're susceptible to human error, ...

A team of researchers set out to assess how good a job AI can do at customer segmentation. Malay Sarkar, Faiaz Rahat ...

Spirit Airlines, now in Chapter 11, is a vital part of keeping fares low at Chicago O’Hare and other airports.