With this in mind, finding just the right influencers to represent your brand is key, and not just anyone will do. Finding ...

A key visual from Jaguar's latest campaign. We are here to delete ordinary. To go bold. To copy nothing. Left to right: Jasmine Tookes, ...

Learn the importance of video marketing for Shopify merchants, its benefits, and effective types like demos, brand videos, ...

Xenea, an EVM-compatible Layer 1 blockchain, has integrated decentralized storage to support dynamic data use cases, positioning itself as a robust infrastructure for the next era of Web3 ...

While traditional marketing and branding were enough in the past ... many of the CEOs I have worked with only started to ...

For example, rather than measuring brand awareness, marketers should focus on mental availability – whether their brand comes ...

For example, if most of your strategy will focus on Instagram marketing, set yourself up for success with high-quality images, memorable branded hashtags, and opportunities for followers to contribute ...

Here, I’ll share a proven, step-by-step strategy to help leadership teams elevate their executive positioning, with real-world examples from my work. Every leadership team has a story—a unique ...

“Bake it Better is an excellent example of how content marketing can help build a loyal ... creating a community-centric platform, but also positioning itself for long-term success in the ...

When the Advertising Association was formed in 1926, one of its major objectives was to bolster trust in advertising by weeding out ads which promised – for example – to cure cancer, or provide a 500% ...

The purpose of Phase III is to use all marketing research, brand, industry, and consumer information to reposition what your brand should and can stand for. The key reasoning is that determining ...