However, I’m here to tell you that if you can leverage a marketing philosophy in your business, you can use it to unlock so ...

Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...

In today’s complex business landscape, strategic communication and reputation management are not optional—they are critical ...

View of a Louis Vuitton store in Hangzhou, Zhejiang province, in October. LONG WEI/FOR CHINA DAILY . Luxury brands are increasingly embracing adaptability and steadiness in the Ch ...

In the third article in a series, experts at Aptos, Hilco Consumer Retail, Edited, Retail Strategy Group, Runway Brands Group ...

Real estate postcards for every marketing campaign and purpose! We'll show you how to make the most of this proven, old-school strategy.

Discussing the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and ...

Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...

The purpose of Phase III is to use all marketing research, brand, industry, and consumer information to reposition what your brand should and can stand for. The key reasoning is that determining ...