The youth today spends more time online than talking in person. That is why online conversations have added an extra edge to the purchase behaviour. According to a survey conducted by McKinsey, ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...