increasing salience and affinity with the Pepsi Max brand, and b) improving taste perception and awareness of the 'no sugar' message. And we needed to do this in a highly efficient way. The reason for ...

If you’re a thrill seeker looking for cool new flavors, this new Pepsi flavor might not be all that exciting. But sometimes boring is best. Credit: Liv Averett / Doordash Rating: 9/10 Sporks ...

Pepsi is axing a permanent flavor from its lineup — but a new one will hit shelves soon. Soft-drink lovers can get their first sips of Pepsi Wild Cherry & Cream starting Monday, Jan. 20 ...

The soda is a clear version of Pepsi?s flagship product and as staples of 90s pop culture, consumers are likely to recognize both products and get excited. The soda brand is sharing the mobilized game ...