Ginger is a star ingredient in men's fragrances, especially in the winter when your rotation can use a little spice. Here are ...

Starbucks claims its PSL, launched in 2003, is its “most popular seasonal beverage of all time ... brands connect with through the pumpkin spice scent. Since scent is hardwired into people ...

the scent of spices like cinnamon, nutmeg and ginger can therefore trigger happy, cosy and comforting memories. Starbucks is credited with starting the trend for all things pumpkin spice.