Curiosity is the missing step in motivation. Without it, people resist change, avoid learning, and stay stuck in old patterns ...

In modern societies, fewer people seem to be dating, getting married, or having kids. What is causing this trend? Early motivational psychology may have an answer.

It can mimic human conversation, diagnose diseases, generate art, and even pass professional exams. AI-powered assistants, chatbots, and agents will soon become so convincing that many people may ...

Copyright 2025 The Associated Press. All Rights Reserved. Dr. Grover Smith, right, works out with exercise scientist Dr. Irv Rubenstein, left, at STEPS Fitness ...

The question of what motivates human behaviour has long intrigued psychologists. Various approaches are used to assess these underlying motives. The most well-known theory is Abraham Maslow’s ...

Marvel Rivals’ newest addition, Human Torch, is bad news for another iconic Marvel hero whose pick rate is about to drop. Mister Fantastic and Invisible Woman of the Fantastic Four were ...

See how theories from Maslow to social learning and cognitive biases transform marketing into a social science. Performance marketing isn’t just about data, it’s about understanding human ...

Human brains contain higher concentrations of microplastics than other organs, according to a new study, and the amount appears to be increasing over time. In the study, published in early ...

The question of what motivates human ... theory is Abraham Maslow's hierarchy of needs, introduced in the mid-20th century. However, most approaches emphasize the social aspects of motivation ...

Research from Self-Determination Theory (Deci & Ryan, 2000) highlights three fundamental needs that fuel motivation: These universal psychological needs are rooted in our most basic social needs ...