The purpose is often to persuade us to buy products or to give to charitable causes, such as BBC Children in Need. It is these features that the copywriter or creator of the text wants you to ...

(This is the criteria that will be used to assign grades) Introduction (gain audience attention and interest, create a context for the speech) 10 points ____ Attention getter to gain audience interest ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

The purpose is often to persuade us to buy products or to give to charitable causes, such as BBC Children in Need. It is these features that the copywriter or creator of the text wants you to ...

In a series of studies, we set out to answer those questions. Our findings reveal that numbers have persuasive power—but they need to be employed with care to compel action. The lessons we ...

Book an Essay Structure and Planning Workshop place here Book workshop on writing Writing Persuasive Introductions, Conclusions and Discussions and Writing Effective Thesis Statements and Topic ...

Over the years, students who tell me they absolutely love to write have said they struggle with the application essay. So if you’ve been biting your nails or tearing your hair out even a little, ...

Some people are remarkably persuasive, and consistently able to influence, in a good way, the people around them. A few do that through via personality and charisma alone, like Steve Jobs.

In the US presidential campaign and beyond, politics is taking a heavy psychological toll. Can we raise the tone?

but instead of paint and marble, they use digital technology. But whatever the final form, people remain as vulnerable now as ever to the persuasive power of art.