Before its carafe shape, Tropicana juice came in a carton with an image of an orange with a straw sticking out of it. The ...

Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t ...

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

The brand debuted a new bottle that was intended to be more environmentally- and user-friendly and was reportedly a direct ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again.

Tropicana's new bottle design has drawn negative attention since its release. The juice brand changed its signature carafe ...

Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a ...

Nestlé Indonesia’s Bear Brand has set the advertising world ablaze with its latest full-CG commercial, a visually stunning collaboration between Ogilvy + Hogarth, Nayfosindo Production, and Juice full ...

The other thing customers aren’t buying is Tropicana Orange Juice. Bottles have been sitting on supermarket shelves since the ...

Tropicana rolled out its newer, more generic-looking orange juice bottles over the summer, downsizing from its previous 52 ...

Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck ...

A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded ...