Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Retail giant Walmart has launched a major series of changes to its branding, store appearance and overall approach, with the ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

Just like the distinctive scent of an Abercrombie & Fitch store or the unique touch found ... bottles has become an integral part of their brand identity. This memorable sound not only sets ...

“As an open platform, it’s important that both our technology and brand are an invitation for people to create, connect and do more with Google on Android devices.” With the new identity also comes ...