This leads to an incomplete understanding of the market due to limited direct experience with potential customers. Thus it is essential for entrepreneurs to do market research. However, two critical ...

Some of the benefits of using social media for market research include: it is cheaper than other forms of research, such as using a market research agency, and can often be free it can save time ...

Virgin Media O2's head of research and insight discusses how the company uses customer insight and offers some advice for those starting out ...