While there are worries about post-Middle Earth tourism, New Zealand can expect the influx to continue as long as they greet visitors with the warmth of hobbits -- and don't get too greedy.

New Zealand may have been dubbed the Land of the Long White Cloud by the Maori people, but for many it's now the land of the short stubby hobbit. The country's fantastic landscapes are famously ...

Located roughly 110 miles southeast of Auckland on a working sheep farm, the Hobbiton Movie Set is a must for fans of "The Lord of the Rings" and "The Hobbit ... of their New Zealand vacations.

Itâ s immediately clear that levelling up your relationships with each hobbit in ... in Tales of the Shire Iâ ll have to make ...

If "The Hobbit" pays off as well for New Zealand tourism as director Peter Jackson's original Tolkien trilogy, the country's tourism coffers will be overflowing with coins of every kind.

The Hobbiton Movie Set in Matamata, New Zealand, will make you feel like you've just stepped into the world of J.R.R. Tolkien's "The Lord of the Rings" trilogy and "The Hobbit" films and books.