Recently, the sudden popularity of the Chinese artificial intelligence app DeepSeek has left industry players in shock, with ...

With such rich and valuable data at hand through gaming, it’s critical that brands capitalise on this with the right message.

GroupM has shuffled the pack of its top global brass, binning the global agency CEO roles in an effort to centralise. Chief among the changes are that Wavemaker global CEO and global president of ...

GroupM has removed global chief executive roles at EssenceMediacom, Mindshare, and Wavemaker as part of a sweeping centralisation strategy aimed at delivering global solutions and unlocking greater ...

GroupM this morning unveiled a new leadership ... Del Greco, who was a partner and led McKinsey's commerce media and advertising practice, previously served as Americas President of MightyHive ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 sec ago By Erika Wheless - 32 min 52 sec ago By Jon Springer - 1 hour 15 min ago By Garett Sloane - 4 hours 16 min ago By ...

US presidents make much of their first 100 days in office (typically Donald Trump began changing his world on Day 1) and new GroupM global CEO Brian Lesser has unveiled elements of his plan to restore ...

Hive, the specialist in media control solutions, is set to debut its most powerful media engine yet, the Beeblade Nexus, at ISE 2025. Alongside Nexus, Hive will unveil version 1.2 of its software, ...

Brian Lesser, global chief executive of GroupM since September, has made a string of appointments that reflect how he is moving power and decision-making to the centre of WPP’s media-buying division ...