He didn’t skip a beat, or indeed recognise the paradox. This was just part of the warp and weft of his working week, and, ...

Toys R Us Asia is looking to nostalgia and contemporary trends to target Gen Z consumers who are spending more on toys amid falling birth rates.

While Gen Z has some unique characteristics, I often call them the Benchmark Generation because they’re a good litmus test for what every generation has wanted at work. What makes Gen Z differen ...

It's official, Gen Beta, the next generation, has made its anticipated arrival in the year 2025. Twitter has turned the birth of the new-gen - Gen Beta into a raging trending topic full of hilarious ...

Gen Z. Data from the National Institute of Alcohol Abuse and Alcoholism indicates that alcohol consumption in the U.S. has risen overall. But research from the National Institute on Drug Abuse ...

Generation Z (and Gen Alpha - who knew that too existed?!) has officially reached its end, and starting January 1, 2025, a brand-new generation is taking the stage. Say hello to Generation Beta!

Starting January 1, 2025, the newest demographic population, Generation Beta, is set to make its entrance into the world. The group, comprising of children born between 2025 and 2039, is expected ...

Today, as Gen Z and Gen Alpha come of age in a hyperconnected world, their evolving slang reflects an online ecosystem drenched in pop culture references, viral memes and niche internet subcultures.

And what does ‘getting it’ mean? It’s not about a big budget or shiny ads; it’s about speaking Gen Z’s language, being funny, bold, and unapologetically real. One major trend that ruled this year was ...

February 17, 2020-- The Gen-Z Consortium is pleased to announce the public release of the Gen-Z Core Specification 1.1, which is now available for public download on ...

And their outlook matters: Gen Z makes up about a quarter of the population in the United States and the United Kingdom and has an annual purchasing power of $44 billion. Plus, they are quickly ...