The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater to business objectives across the funnel ...

Prodege’s gaming business doubled its revenue in the past year, with a growing client base exceeding 300 gaming studios, and strategic global team expansion. The company’s advanced targeting solutions ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

Angel Soft is encouraging viewers to take a bathroom break with its Super Bowl ad. It may sound counterintuitive, but there ...

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon ...

That’s the global percentage of downloaded apps used only once. Rather alarmingly, more than 1 in every 2 downloaded Android apps are uninstalled within 30 days of being downloaded, which already ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

The launch of AutoPilot reinforces STELLA AI, Dealer Funnel, and Client Command's commitment to pioneering innovative, resource-efficient tools that deliver immediate, measurable results, with ...

Gaming is a cornerstone of Bilibili’s revenue. In Q3 2024, gaming and related advertising accounted for 29% and 25% of total ...

High-quality B2B data is the cornerstone of successful marketing and sales strategies in today competitive landscape It not just about collecting vast amounts of data it about curating refining and ut ...

When people ask me about creating a marketing strategy for a website, I tell them it’s basically a roadmap for how to take your online presence to the next level. A website alone won’t deliver results ...

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