As the hours drew closer to TikTok going dark on Saturday night, many brands took the opportunity to share humor and truths.

The biggest question throughout the Pop-Tarts Bowl — apart from whether Cam Ward was playing or if he was injured — was which Pop-Tarts mascot would be chosen for ritual sacrifice. If that ...

The owl: symbol of wisdom, knowledge, transformation and good fortune. What better herald ... I refer, of course, to Duo. The crazy anthropomorphised personification that pursues users of the Duolingo ...

It's not every college football bowl game that features ritualistic sacrifice of a bowl game mascot after completion of the game. But then, not every team gets to play in the Pop-Tarts Bowl.

After becoming an online sensation in its debut year in 2023 with a postgame celebration that included a toaster pastry mascot sacrificing itself to the winning team, the Pop-Tarts Bowl ...

The first edition in 2023 successfully went viral when the game's mascot — a literal human dressed in a Pop-Tart costume — was lowered into a giant toaster in a zealot-like sacrifice ...

Everything was toasted in the Pop-Tarts Bowl -- from the pastries themselves to the secondaries. No. 18 Iowa State got a touchdown in the final minute to knock off No. 13 Miami 42-41 in an ...

Cubelic donned a Pop-Tarts mascot costume for his reporting duties at Camping World Stadium, even knocking down a pyramid of Pop-Tarts boxes to commit to the bit as much as possible. When it comes ...

The 2024 Pop-Tarts Bowl made its glorious return to Orlando’s Camping World Stadium on Saturday for a postseason game between Miami and Iowa State, and the mascot introduction was perfect.

"This is now the worst take I've seen." ...

It came down the chimney, but wasn’t named Santa, a majestic barred owl dropped in unexpected. Savannah Burgoyne was at home with her young children in Arlington, Virginia, when she first saw ...