Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently reach more people in need.

Robust growth since the pandemic and economic recovery should drive the Zacks Advertising and Marketing industry. GAMB, IAS ...

On the other hand, sometimes the sole advertising objective really is to make cash registers ring, without regard for the impression that the ad leaves behind. But, more often, objectives call for ...

While postage costs rise, new research documents how targeted mail advertising continues to deliver performance ROI through ...

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On 04 December 2024, the Information Regulator (“Regulator”) published the long-awaited Guidance Note on Direct Marketing (“Guidance Note”) in terms of the Protection of Personal Information Act 4 of ...

Cutting advertising spending can have severe and long-lasting effects on a brand’s performance, as revealed by a case study ...

Perhaps the most pressing threat to DTC drug advertising comes in the form of President-elect Donald Trump ... requirements ...

PNN Hyderabad Telangana [India]4 Shreyas Media a division of Aadhyasree Infotainment India premier sales and marketing ...

Discover how Coca-Cola and Omnicom are spearheading innovative AI marketing strategies to reshape the industry landscape.

The Department of Trade and Industry has proposed new direct marketing requirements under the Consumer Protection Act. These amendments will require direct marketers to implement several modifications ...