A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent" buyers of store brands or private labels.
brand experience, credibility, and marketing. A retail store is like a permanent billboard advertising the brand but provides a richer, more tactile brand experience,” said X user EyeForRetail.
Consumer Reports taste testers find store brands often meet or beat the big brands and can save you as much as 30 percent. If you swear by Heinz ketchup, Hellmann's mayonnaise and other name-brand ...
A DVD store that has rented films for almost 40 years is closing its doors, unable to compete with online streaming sites. Flicks in Bournemouth, Dorset, started out in the mid-1980s, when VHS ...
TARGET LAUNCHES LOW-COST BRAND WITH PRICES STARTING UNDER $1 The brand will be available in-store and online. The company has already started to roll out the new private label. The company plans ...
I’m going there for a week and opening up our first Curry Brand store,” Curry said at the press event. “I’m excited about that entire [China tour] experience and what [Curry Brand means ...