Marketing psychology is the study of how people’s thoughts, feelings, and behaviors influence their buying choices. It helps marketers understand what makes consumers tick. Emotions play a big role in ...

National Consumer Rights Day Consumer protection is the core aspect of the consumer movement in India and is vital for a healthy economy. Strengthening consu ...

Putting extra holiday cookies and leftovers in the freezer will not only extend their shelf life -- it could also put a dent in the U.S. household tendency to throw away edible food, a new study ...

Grahak maintains the critical role in the economy. Grahak’s are not just the purchasers of goods and services; they are the ...

The survey results - where Indian consumers stand Urban Science surveyed over 9,000 auto buyers across the U.S., Germany, UK, ...

Fashion retailers are keeping a close watch on their sales leading to Christmas amid a sluggish consumer sentiment, at the ...

According to the survey, nearly 9 out of 10 car buyers in India are more inclined to visit a physical dealership, ...

NielsenIQ (NIQ) is excited to announce the appointment of Dan Bonert as the new head of retail media in North America, effective 30, 2024. Bonert brings over 25 years of extensive media and SaaS ...

Leg-spinner Yuzvendra Chahal's maiden six-wicket for India as the hosts beat England by 75 runs in the third and final Twenty20 International ...

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.