"We'll leave a light on for you" has been the slogan for Motel 6 since 1988, and it has helped the company create a lot of ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

A slogan, when done right, "sums up a company's strategy," she adds. Here are some of the most memorable and recognizable slogans and taglines in advertising history.

Certain slogans stick with us long after the brand they represent has moved on to other campaigns. In some cases, we remember ...

Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful.

"We find ourselves in a unique situation - having an iconic slogan that doesn't quite fit in the current environment," the company said. It has altered its packaging with the phrase obscured but ...

"We find ourselves in a unique situation - having an iconic slogan that doesn't quite fit in the current environment," the company said. It has altered its packaging with the phrase obscured but ...