Here’s a message for advertisers: stop relying on artificial intelligence for producing commercials. Sure, AI might simplify tasks and save money, but it fails to create a genuine connection with the ...
One social media user argued that AI usage has gone beyond what it reasonably should, chastising Coca-Cola for commissioning the "soulless" ad at the expense ... as it may seem even when compared to ...
After all, Coke was ‘The Real Thing,’” Halloran said, referring to the brand’s iconic campaign from the 1970s. To keep up with the pace of innovation in an ever-changing advertising market ...
The Coca-Cola commercial in question, released earlier this month, features all the hallmarks of holiday nostalgia: families exchanging warm smiles, people in cozy knit scarves and gloves ...
Zada told AdAge that harnessing generative AI for something as complex as a commercial is not as easy as just pressing a button, and Pratik Thakar, Coca-Cola’s vice president and global head of ...
Coca-Cola’s annual holiday commercial has dropped, but many consumers and artists aren’t thrilled with its artificial-intelligence production. Coca-Cola launched its holiday commercial ...